At JBM we are committed towards bringing in best-in-class technology, adapt to the environment, and re-invent each day. We moved our focus towards sustainability and our products define luxury, comfort and safety. We wanted to make buses in India a conveyance of choice, not necessarily need, with enhanced comfort and innovative features. The agenda is to create an in-house integrated EV Ecosystem that would enable the rapid deployment of electric vehicles in India. To institutionalize this, a “Well to Wheel” (W2W) concept was developed. W2W not only drives business across E-MOBILITY ECOSYSTEM JBM’s various verticals, but also propels our initiatives towards sustainability and green manufacturing.